Terms of Service

What AnvilAds is

AnvilAds is an AI agent that researches your business, builds Google Ads campaigns, watches them, and suggests changes. It is a product of Faceless Marketing, LLC. By creating an account or using the service, you agree to these terms.

AnvilAds is not affiliated with Google. Google Ads is a trademark of Google LLC. You keep full ownership of your Google Ads account and your data at all times.

Approval first — always

Nothing launches, changes budget, or spends differently in your ad account without your approval. Every campaign and every material change is presented to you as a launch card or action card first. If you never approve it, it never happens.

Budgets you set are hard caps. The agent works inside them and will not raise a budget or exceed a spend cap on its own.

Credits

AnvilAds runs on credits. Credits cost $0.20 each, are sold in packs, and never expire. As your campaigns spend, credits are used to cover the management fee: 1 credit per $1 of ad spend up to $10,000 of monthly spend, 0.75 credits per $1 above that, and 0.5 credits per $1 above $50,000.

Credits are not refundable, except where the law requires a refund. Unused credits stay in your account with no expiration date, and you can check your balance and history in the dashboard at any time.

AI features — Anvil AI chat, campaign builds, audits, and reports — require either an active plan or a positive credit balance. With neither, your dashboard stays fully readable but AI actions are paused until you add credits or a plan.

Plans and the processing fee

Unlimited plans bill monthly and cover management up to their monthly spend cap ($10,000 for Unlimited, $30,000 for Agency Unlimited). Spend above a plan's cap is covered by credits at the standard rates.

Prices are shown before the processing fee. A processing fee is added at checkout and on plan invoices to cover card processing — it recovers what the card networks charge us, nothing more. Your receipt shows it as its own line.

You can cancel a plan at any time; it stays active until the end of the period you paid for. We do not charge cancellation fees.

Refunds

All sales are final. Credit packs are non-refundable, and subscriptions — Unlimited, Agency Unlimited, and Founding Beta — are non-refundable. Processing fees are non-refundable too.

If you cancel a subscription, future billing stops and your access runs to the end of the period you've already paid for. We don't refund the current period or past charges.

The one exception: where a refund is required by law, we give it. Nothing in this section takes away a right the law gives you.

Fair use

The AI features are built for a person running their ads, and they carry fair-use limits so one account cannot run up unlimited AI cost. Today those limits are: up to 10 Anvil AI chat sessions started per day (a session is one conversation thread — it ends after 25 turns, 30 minutes without a message, or when you start a new conversation), up to 5 campaign builds per day, 1 AI audit per day, a daily AI usage budget that scales with your plan, and up to 3 free ad previews per day from one connection on the public demo.

These numbers may change with notice in the dashboard or by email. They are set well above normal use — a typical heavy day is about half the chat limit — and hitting one simply pauses that AI feature until tomorrow. Your dashboard, data, and live campaigns are never locked by a fair-use limit.

Automated or scripted use of the AI features outside the product's own interface is not permitted.

Founding Beta

Founding Beta is limited to the first 20 businesses, one seat per business. Beta is $249 per month, billed from the day you subscribe — there is no free trial. The rate stays locked at $249 for life for as long as your beta membership stays active, and it covers up to $2,500 of managed ad spend per month. Spend above the cap is covered by credits at the standard rates, or you can move to a larger plan.

Beta includes every feature. If you cancel, the locked rate is released and cannot be bought again for the same business.

Your responsibilities

You are responsible for your Google Ads account, your ad spend with Google, and the accuracy of the business information you give the agent. Ad spend is paid by you directly to Google; AnvilAds charges only for the service itself.

You agree not to use AnvilAds for unlawful advertising or for products and services Google Ads prohibits.

Liability

Advertising results vary and are never guaranteed. AnvilAds provides the service as-is and as-available. To the maximum extent the law allows, Faceless Marketing, LLC's total liability for any claim connected to the service is limited to the amount you paid for the service in the three months before the claim. Nothing in these terms limits liability that cannot be limited by law.

We may update these terms; material changes will be announced in the dashboard or by email before they take effect. Continuing to use the service after a change takes effect means you accept the updated terms.

Contact

Questions about these terms: support@anvilads.com. How we handle your data is in the Privacy Policy.