Google Ads for E-commerce

More profitable sales from Search and Shopping.

AnvilAds reads your store — your products, collections, and offers — and builds Search and Shopping campaigns around the searches your buyers actually run. The agent optimizes on real orders recorded server-side, not clicks, and every launch or budget move waits for your approval.

Free to sign upYou approve every launch14-day watch on every launchCredits never expireMorning report, every morning

The searches that matter

Built around the searches your customers run.

These are the kinds of searches the agent builds campaigns around for this trade — grouped by intent, matched to your services, and refined once your account data comes in.

buy [product] onlinebest [product] for [use][product] near me[brand] vs [competitor][product] on sale[product] free shippingshop [category][product] reviews[product] giftwhere to buy [product]

Where the money leaks

Four ways e-commerce budgets quietly drain.

01 / 04

Clicks that never buy

Without order-level tracking matched to campaigns, budget flows to whatever gets clicks — including products that rarely convert.

02 / 04

The whole catalog, one campaign

Hero products and long-tail SKUs in one structure means your best sellers compete for budget against items that should never be advertised.

03 / 04

Promo calendars ignored

Sales, launches, and seasonal pushes happen in the store while the ads keep running last month's copy and budgets.

04 / 04

Browser-blocked tracking

Script-based conversion tracking loses orders to browser blocking, so platforms optimize on a partial picture of your revenue.

How it works

How it works for e-commerce.

01

Enter your URL

The agent reads your site — your services, your areas, your offers — and, once you connect it, your existing Google Ads account.

02

Anvil AI builds the campaigns

Structure, keyword themes, and ad copy drafted from your own pages, in your voice — never generic filler.

03

You approve the Launch Card

Campaigns, budgets, bidding, keywords, and copy on one card. Edit anything, reject anything — nothing exists in Google Ads until you say go.

04

It launches and optimizes

Launched through the Google Ads API and watched for 14 days. After that, nightly optimization — and every change it wants comes back as an approval card.

The launch card

sample card · yours is built from your site, your services, your budget

The product

What the agent does for e-commerce.

Built from your catalog

One pass over your store drafts the account — collections and products become campaign structure.

Search, Shopping, Performance Max

Search campaigns are the core; Shopping and Performance Max are included on Unlimited plans as you scale.

Optimizes on real sales

Server-side conversion tracking records orders and matches them to campaigns, so the agent follows revenue, not guesses.

Approval cards, always

Launches, bids, and budget moves arrive as cards and wait. Your margins never move without your yes.

An audit with a grade

Already running ads? Connect your account and every ad is graded, with the fix list in order.

Connect AI (MCP)

Ask your own assistant for performance summaries, reports, and grades. Read-only by construction.

Pricing

The same published pricing. No surprises.

Pay as you go with credit packs, or take an Unlimited plan. Your ad spend is always paid by you, directly to Google.

Founding BetaFIRST 20

First 20 customers only. $249/mo locked for life — every feature included.

$249/mo

Register

Free account first. Activate Founding Beta from Billing inside — $249/mo, locked for life.

Credit pack

$25 one-time

125 credits · covers $125 of ad spend

Credit pack

MOST POPULAR

$100 one-time

550 credits · covers $500 of ad spend

Includes 50 launch bonus credits

Credit pack

$500 one-time

3,000 credits · covers $2,500 of ad spend

Includes 500 launch bonus credits

Credit pack

$1,000 one-time

6,250 credits · covers $5,000 of ad spend

Includes 1,250 launch bonus credits

  • How credits burn1 credit per $1 — up to $10k/mo in ad spend · 0.75 credits per $1 — $10k–$50k/mo · 0.5 credits per $1 — $50k+/mo
  • Unlimited — $499/moUp to $10,000/mo in managed ad spend included
  • Agency Unlimited — $999/moUp to $30,000/mo across client accounts
  • Full pricingSee the complete pricing page

Launch offer: bonus credits on the $100, $500, and $1,000 packs, applied automatically at checkout.

Prices shown before processing fee. A processing fee is added at checkout to cover card processing — it recovers what the card networks charge us, nothing more.

All sales are final. No refunds — see Terms.

FAQ

E-commerce questions, answered straight.

Anything else, ask Anvil AI in your dashboard — or write to support@anvilads.com.

Search campaigns are the core today. Shopping and Performance Max are included on Unlimited plans (and the Founding Beta while it runs) — the plan stage shows exactly which campaign types it will build before you approve.

Server-side conversion tracking records the sale and matches it back to the exact campaign and click, so optimization follows real orders even when browsers block scripts.

They are Google's own new-account promotion, not AnvilAds credits. If your Google Ads account is new, Google matches part of your early spend with ad credit — spend in your first 60 days and Google adds credit back, in tiers up to $4,500. Google sets the amounts and terms; the credit lands in your Google Ads account.

The agent reads your store and drafts structure from your collections and product pages. You review the plan on one launch card — edit the scope, reject lines, approve what earns it.

Pay as you go with credit packs from $25 — credits are $0.20 each, never expire, and the agent burns 1 credit per $1 of ad spend it manages (0.75 per $1 past $10k/mo, 0.5 past $50k). Or Unlimited at $499/mo with up to $10,000/mo in spend included and no credits burned. The first 20 Founding Beta members pay $249/mo locked for life. Your ad spend itself is always paid by you, directly to Google.

Never. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too. You can edit anything on the card, reject it, or pause everything with one click.

Your first e-commerce ads, drafted free.

Sign up free. The agent reads your site and drafts your first ads inside your account — you approve the launch card, or you don't, and nothing runs.

Get started

Free to sign up · No card · Nothing launches without your approval