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Portal-priced competition
You bid against national portals with national budgets. Generic campaigns at portal prices drain a local budget fast.
Google Ads for Real Estate
Real estate searches are local and specific: neighborhoods, price bands, 'homes for sale', 'sell my home'. AnvilAds builds campaigns from your listings, your areas, and your story — buyer, seller, and relocation intent separated — and runs them behind approval cards with lead tracking on every inquiry.
The searches that matter
These are the kinds of searches the agent builds campaigns around for this trade — grouped by intent, matched to your services, and refined once your account data comes in.
Where the money leaks
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You bid against national portals with national budgets. Generic campaigns at portal prices drain a local budget fast.
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A seller lead and a first-time buyer are different businesses. One blended campaign serves both badly.
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Sold homes keep getting advertised and new listings never get campaigns, because nobody has time to rebuild ads weekly.
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If calls and form fills are not matched to campaigns, you cannot tell which neighborhoods and keywords produce real conversations.
How it works
01
The agent reads your site — your services, your areas, your offers — and, once you connect it, your existing Google Ads account.
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Structure, keyword themes, and ad copy drafted from your own pages, in your voice — never generic filler.
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Campaigns, budgets, bidding, keywords, and copy on one card. Edit anything, reject anything — nothing exists in Google Ads until you say go.
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Launched through the Google Ads API and watched for 14 days. After that, nightly optimization — and every change it wants comes back as an approval card.
The launch card
sample card · yours is built from your site, your services, your budget
The product
Campaigns drafted from your listings, neighborhoods, and positioning — not a national template.
Intent gets its own structure and budget at the plan stage, shown on the launch card.
Calls and form fills matched to the exact campaign, so spend follows real leads.
Every launch and change waits for your approval — your name is on these ads, literally.
Connect an existing account and every ad is graded, with fixes in order.
A written report every morning: spend, leads, and what the agent wants to change next — as a card, for your approval.
Pricing
Pay as you go with credit packs, or take an Unlimited plan. Your ad spend is always paid by you, directly to Google.
Founding BetaFIRST 20
First 20 customers only. $249/mo locked for life — every feature included.
$249/mo
RegisterFree account first. Activate Founding Beta from Billing inside — $249/mo, locked for life.
Credit pack
$25 one-time
125 credits · covers $125 of ad spend
Credit pack
MOST POPULAR$100 one-time
550 credits · covers $500 of ad spend
Includes 50 launch bonus credits
Credit pack
$500 one-time
3,000 credits · covers $2,500 of ad spend
Includes 500 launch bonus credits
Credit pack
$1,000 one-time
6,250 credits · covers $5,000 of ad spend
Includes 1,250 launch bonus credits
Launch offer: bonus credits on the $100, $500, and $1,000 packs, applied automatically at checkout.
Prices shown before processing fee. A processing fee is added at checkout to cover card processing — it recovers what the card networks charge us, nothing more.
All sales are final. No refunds — see Terms.
FAQ
Anything else, ask Anvil AI in your dashboard — or write to support@anvilads.com.
Yes. Campaigns are planned around your service areas and listings, and the structure — areas, price bands, buyer versus seller — is shown on the launch card before you approve.
AnvilAds is built for businesses an agency retainer does not fit. Pay-as-you-go packs start at $25 in credits; your ad spend goes directly to Google at whatever budget you set.
They are Google's own new-account promotion, not AnvilAds credits. If your Google Ads account is new, Google matches part of your early spend with ad credit — spend in your first 60 days and Google adds credit back, in tiers up to $4,500. Google sets the amounts and terms; the credit lands in your Google Ads account.
Portal leads are shared and rented. Campaigns on your own name, neighborhoods, and listings build an asset you control — and the agent runs them behind your approval, tracked to every call and form.
Pay as you go with credit packs from $25 — credits are $0.20 each, never expire, and the agent burns 1 credit per $1 of ad spend it manages (0.75 per $1 past $10k/mo, 0.5 past $50k). Or Unlimited at $499/mo with up to $10,000/mo in spend included and no credits burned. The first 20 Founding Beta members pay $249/mo locked for life. Your ad spend itself is always paid by you, directly to Google.
Never. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too. You can edit anything on the card, reject it, or pause everything with one click.
Sign up free. The agent reads your site and drafts your first ads inside your account — you approve the launch card, or you don't, and nothing runs.
Free to sign up · No card · Nothing launches without your approval