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Brutal cost per click
Legal keywords can cost more per click than most industries earn from a whole campaign. Wasted clicks at legal prices are real money, fast.
Google Ads for Lawyers
Legal searches are some of the most expensive clicks on Google — and some of the most valuable when they are the right ones. AnvilAds builds practice-area campaigns from your firm's own site, structured by intent, and runs them behind approval cards, with tracking that ties inquiries back to the campaign that produced them.
The searches that matter
These are the kinds of searches the agent builds campaigns around for this trade — grouped by intent, matched to your services, and refined once your account data comes in.
Where the money leaks
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Legal keywords can cost more per click than most industries earn from a whole campaign. Wasted clicks at legal prices are real money, fast.
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Loose targeting fills intake with cases outside your practice areas, out of your geography, or looking for free help.
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Broad matching slides toward 'free', 'cheap', and pro bono searches — volume that looks like demand and books like nothing.
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If calls and forms are not matched to campaigns, the firm cannot tell which practice area advertising earns its spend.
How it works
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The agent reads your site — your services, your areas, your offers — and, once you connect it, your existing Google Ads account.
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Structure, keyword themes, and ad copy drafted from your own pages, in your voice — never generic filler.
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Campaigns, budgets, bidding, keywords, and copy on one card. Edit anything, reject anything — nothing exists in Google Ads until you say go.
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Launched through the Google Ads API and watched for 14 days. After that, nightly optimization — and every change it wants comes back as an approval card.
The launch card
sample card · yours is built from your site, your services, your budget
The product
Each practice area gets its own campaigns and budget logic, drafted from your firm's own pages.
At legal CPCs, nothing should move without a human yes. Every launch, bid, and budget change waits for your approval.
Calls and intake forms matched back to the exact campaign, so spend follows signed-case sources, not clicks.
Connect your account and the agent grades every ad, then lists fixes in order — starting with the most expensive leaks.
A daily check flags suspicious invalid-click rates and spikes in the dashboard and morning report. Alerts only; at these prices, you decide the response.
For practice areas Google covers, a guided LSA setup in your dashboard — eligibility check, saved checklist, leads live once you are running.
Your dashboard also includes a guided setup for Google's Local Services Ads — the pay-per-lead ads at the very top of search — with an eligibility check against Google's category list and a checklist that stays saved.
Pricing
Pay as you go with credit packs, or take an Unlimited plan. Your ad spend is always paid by you, directly to Google.
Founding BetaFIRST 20
First 20 customers only. $249/mo locked for life — every feature included.
$249/mo
RegisterFree account first. Activate Founding Beta from Billing inside — $249/mo, locked for life.
Credit pack
$25 one-time
125 credits · covers $125 of ad spend
Credit pack
MOST POPULAR$100 one-time
550 credits · covers $500 of ad spend
Includes 50 launch bonus credits
Credit pack
$500 one-time
3,000 credits · covers $2,500 of ad spend
Includes 500 launch bonus credits
Credit pack
$1,000 one-time
6,250 credits · covers $5,000 of ad spend
Includes 1,250 launch bonus credits
Launch offer: bonus credits on the $100, $500, and $1,000 packs, applied automatically at checkout.
Prices shown before processing fee. A processing fee is added at checkout to cover card processing — it recovers what the card networks charge us, nothing more.
All sales are final. No refunds — see Terms.
FAQ
Anything else, ask Anvil AI in your dashboard — or write to support@anvilads.com.
Campaigns are structured tightly by practice area and intent, the agent watches daily, and every change it proposes — bids, budgets, new campaigns — arrives as an approval card. Daily budget caps you set are hard limits.
Yes. The plan stage builds separate campaigns per practice area with the budget split shown on the launch card, so you approve exactly how spend divides.
They are Google's own new-account promotion, not AnvilAds credits. If your Google Ads account is new, Google matches part of your early spend with ad credit — spend in your first 60 days and Google adds credit back, in tiers up to $4,500. Google sets the amounts and terms; the credit lands in your Google Ads account.
It reads the last 14 days of your connected account, grades every ad, and lists what to fix in order — before proposing any change, each of which needs your approval anyway.
Pay as you go with credit packs from $25 — credits are $0.20 each, never expire, and the agent burns 1 credit per $1 of ad spend it manages (0.75 per $1 past $10k/mo, 0.5 past $50k). Or Unlimited at $499/mo with up to $10,000/mo in spend included and no credits burned. The first 20 Founding Beta members pay $249/mo locked for life. Your ad spend itself is always paid by you, directly to Google.
Never. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too. You can edit anything on the card, reject it, or pause everything with one click.
Sign up free. The agent reads your site and drafts your first ads inside your account — you approve the launch card, or you don't, and nothing runs.
Free to sign up · No card · Nothing launches without your approval