How it works
You give the agent a goal and a daily budget. It does the work of a media buyer — then stops and waits for you before anything reaches Google.
The mission
No account yet? During onboarding the agent walks you through creating a free Google Ads account — new accounts can be eligible for Google promotional ad credits, up to $4,500 in tiers. Already advertising? Connect your account and stage one starts by reading the last 14 days.
01 / 05
The agent reads your website, your services, and — once you connect it — your existing Google Ads account: what is running, what the last two weeks returned, and where money is quietly leaking.
agent · read site + account · 14 days of history · 6 waste flags found
02 / 05
Research becomes a concrete launch plan: which campaigns to build, how the daily budget splits between them, and the bidding strategy to start with — and graduate to as conversions come in.
plan · 2 campaigns · $60/day split 60/40 · bidding: max conversions
03 / 05
The agent writes headlines and descriptions in your voice, pulled from your own pages and offers — never generic filler. It also generates the ad images: six per ad group, in landscape, square and portrait, guided by your real product photos when your site has them, drafted on the same launch card as the copy. Your logo is used on the ads exactly as you uploaded it, never altered. Every ad is drafted to be edited, not just accepted.
creative · 10 headlines drafted · 4 descriptions · 6 images per ad group · sourced from your site
04 / 05
Everything stops at one launch card. Campaigns, budgets, bidding, keywords, and copy in a single place. Edit anything, reject anything, or approve it as-is. Nothing is created in your account until you say go.
launch card · pending approval · nothing goes live without you
05 / 05
On your approval the agent launches through the Google Ads API and watches for 14 days: spend starting, ads approving, first conversions landing. Every bid or budget change it wants comes back to you as an approval card.
watch · day 1 ✓ · day 3 ✓ · day 7 scheduled · report at day 14
Who does what
Approval mode is the product, not a setting. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too.
The agent does
You do
Will anything ever go live without you? Never — it cannot spend differently without your approval, and its daily budget caps are hard limits.
0
Day watch on every launch
Checkpoints on days 1, 3, 7, and 14
0%
Of changes approval-gated
Launches, bids, and budgets — all of them
0/7
Agent monitoring
Nightly optimization passes, morning report
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Campaign types on the roadmap
Search, Performance Max, Shopping, and more
Sign up free. The agent writes your first ads inside your account, then you decide if it earns the launch.
Free to sign up · No card · Nothing launches without your approval