01 / 04
One-time cleans crowding out recurring
Recurring clients are the business; one-off cleans are filler. One blended campaign cannot tell them apart, so budget follows the loudest click.
Google Ads for Cleaning Services
Cleaning customers search when life forces it: a move, a visit, a schedule that finally broke. AnvilAds builds campaigns from your services — recurring cleans, deep cleans, move-in/move-out — aimed at those ready-to-book searches, with every inquiry tracked back to its campaign.
The searches that matter
These are the kinds of searches the agent builds campaigns around for this trade — grouped by intent, matched to your services, and refined once your account data comes in.
Where the money leaks
01 / 04
Recurring clients are the business; one-off cleans are filler. One blended campaign cannot tell them apart, so budget follows the loudest click.
02 / 04
Marketplace leads are shared with competitors and priced per introduction. Your own campaigns build an asset instead of a toll.
03 / 04
Ads that ignore your service area book cleans your teams lose money driving to.
04 / 04
Without calls and forms matched to campaigns, you can't tell which services and neighborhoods your ads actually book.
How it works
01
The agent reads your site — your services, your areas, your offers — and, once you connect it, your existing Google Ads account.
02
Structure, keyword themes, and ad copy drafted from your own pages, in your voice — never generic filler.
03
Campaigns, budgets, bidding, keywords, and copy on one card. Edit anything, reject anything — nothing exists in Google Ads until you say go.
04
Launched through the Google Ads API and watched for 14 days. After that, nightly optimization — and every change it wants comes back as an approval card.
The launch card
sample card · yours is built from your site, your services, your budget
The product
Recurring, deep, and move-out cleans structured separately, drafted from your own service pages.
Every launch and change waits for your yes. Offers go live exactly as you approved them.
Calls and booking forms matched to campaigns, so you see which cleans your ads produce.
Campaigns planned around the area your teams actually cover, shown on the launch card.
Daily checks flag suspicious invalid-click patterns in your dashboard and morning report. Alerts only.
House cleaning is a core LSA category — the dashboard walks you through eligibility and setup, with leads live once you run.
Your dashboard also includes a guided setup for Google's Local Services Ads — the pay-per-lead ads at the very top of search — with an eligibility check against Google's category list and a checklist that stays saved.
Pricing
Pay as you go with credit packs, or take an Unlimited plan. Your ad spend is always paid by you, directly to Google.
Founding BetaFIRST 20
First 20 customers only. $249/mo locked for life — every feature included.
$249/mo
RegisterFree account first. Activate Founding Beta from Billing inside — $249/mo, locked for life.
Credit pack
$25 one-time
125 credits · covers $125 of ad spend
Credit pack
MOST POPULAR$100 one-time
550 credits · covers $500 of ad spend
Includes 50 launch bonus credits
Credit pack
$500 one-time
3,000 credits · covers $2,500 of ad spend
Includes 500 launch bonus credits
Credit pack
$1,000 one-time
6,250 credits · covers $5,000 of ad spend
Includes 1,250 launch bonus credits
Launch offer: bonus credits on the $100, $500, and $1,000 packs, applied automatically at checkout.
Prices shown before processing fee. A processing fee is added at checkout to cover card processing — it recovers what the card networks charge us, nothing more.
All sales are final. No refunds — see Terms.
FAQ
Anything else, ask Anvil AI in your dashboard — or write to support@anvilads.com.
Yes. Campaigns are structured by clean type at the plan stage, and the budget split toward recurring services is on the launch card for your approval.
Both. Calls and form fills are recorded server-side and matched back to the exact campaign, so the agent optimizes on real bookings.
They are Google's own new-account promotion, not AnvilAds credits. If your Google Ads account is new, Google matches part of your early spend with ad credit — spend in your first 60 days and Google adds credit back, in tiers up to $4,500. Google sets the amounts and terms; the credit lands in your Google Ads account.
AnvilAds is built for businesses an agency retainer does not fit. Start pay-as-you-go with a $25 credit pack and a daily budget you set.
Pay as you go with credit packs from $25 — credits are $0.20 each, never expire, and the agent burns 1 credit per $1 of ad spend it manages (0.75 per $1 past $10k/mo, 0.5 past $50k). Or Unlimited at $499/mo with up to $10,000/mo in spend included and no credits burned. The first 20 Founding Beta members pay $249/mo locked for life. Your ad spend itself is always paid by you, directly to Google.
Never. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too. You can edit anything on the card, reject it, or pause everything with one click.
Sign up free. The agent reads your site and drafts your first ads inside your account — you approve the launch card, or you don't, and nothing runs.
Free to sign up · No card · Nothing launches without your approval