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Seasonal whiplash
The week the first heat wave hits, search volume multiplies. Accounts set in spring either miss it or overspend into the shoulder season.
Google Ads for HVAC
HVAC demand is weather with a search bar. AnvilAds builds repair, replacement, and maintenance campaigns from your site and service area, then watches the account every day — so the plan follows the season instead of last month's settings. Every change comes back to you as an approval card first.
The searches that matter
These are the kinds of searches the agent builds campaigns around for this trade — grouped by intent, matched to your services, and refined once your account data comes in.
Where the money leaks
01 / 04
The week the first heat wave hits, search volume multiplies. Accounts set in spring either miss it or overspend into the shoulder season.
02 / 04
High-value replacement searches get mixed with $89 tune-up traffic, so the budget cannot tell a system sale from a seasonal special.
03 / 04
Recurring-revenue offers rarely get their own campaigns, even though they fill the slow weeks between peaks.
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Without calls matched back to campaigns, seasonal budgets get set by gut feel — the same guess every year.
How it works
01
The agent reads your site — your services, your areas, your offers — and, once you connect it, your existing Google Ads account.
02
Structure, keyword themes, and ad copy drafted from your own pages, in your voice — never generic filler.
03
Campaigns, budgets, bidding, keywords, and copy on one card. Edit anything, reject anything — nothing exists in Google Ads until you say go.
04
Launched through the Google Ads API and watched for 14 days. After that, nightly optimization — and every change it wants comes back as an approval card.
The launch card
sample card · yours is built from your site, your services, your budget
The product
Repair, replacement, and maintenance campaigns structured separately, so each season's budget follows its own intent.
Nightly optimization passes and a morning report; changes the agent wants arrive as approval cards.
Calls and form fills matched to the exact campaign, so a system install counts more than a tune-up click.
Connect your account and the agent grades every ad, then lists what to fix, in order.
A daily check flags suspicious invalid-click rates and spikes. Alerts only — the response is always your decision.
Guided LSA setup in the dashboard, with your campaigns, verification status, and leads live once you are running.
Your dashboard also includes a guided setup for Google's Local Services Ads — the pay-per-lead ads at the very top of search — with an eligibility check against Google's category list and a checklist that stays saved.
Pricing
Pay as you go with credit packs, or take an Unlimited plan. Your ad spend is always paid by you, directly to Google.
Founding BetaFIRST 20
First 20 customers only. $249/mo locked for life — every feature included.
$249/mo
RegisterFree account first. Activate Founding Beta from Billing inside — $249/mo, locked for life.
Credit pack
$25 one-time
125 credits · covers $125 of ad spend
Credit pack
MOST POPULAR$100 one-time
550 credits · covers $500 of ad spend
Includes 50 launch bonus credits
Credit pack
$500 one-time
3,000 credits · covers $2,500 of ad spend
Includes 500 launch bonus credits
Credit pack
$1,000 one-time
6,250 credits · covers $5,000 of ad spend
Includes 1,250 launch bonus credits
Launch offer: bonus credits on the $100, $500, and $1,000 packs, applied automatically at checkout.
Prices shown before processing fee. A processing fee is added at checkout to cover card processing — it recovers what the card networks charge us, nothing more.
All sales are final. No refunds — see Terms.
FAQ
Anything else, ask Anvil AI in your dashboard — or write to support@anvilads.com.
Yes. The agent monitors daily and proposes seasonal budget and campaign moves as approval cards — you approve the shift to repair season or install season before anything changes.
Connect your account and the agent reads the last 14 days, grades your ads, and shows you the fix list before proposing a single change.
They are Google's own new-account promotion, not AnvilAds credits. If your Google Ads account is new, Google matches part of your early spend with ad credit — spend in your first 60 days and Google adds credit back, in tiers up to $4,500. Google sets the amounts and terms; the credit lands in your Google Ads account.
Campaigns are grouped by intent at the plan stage, so repair, replacement, and maintenance each get structure and budget that fit how those customers search.
Pay as you go with credit packs from $25 — credits are $0.20 each, never expire, and the agent burns 1 credit per $1 of ad spend it manages (0.75 per $1 past $10k/mo, 0.5 past $50k). Or Unlimited at $499/mo with up to $10,000/mo in spend included and no credits burned. The first 20 Founding Beta members pay $249/mo locked for life. Your ad spend itself is always paid by you, directly to Google.
Never. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too. You can edit anything on the card, reject it, or pause everything with one click.
Sign up free. The agent reads your site and drafts your first ads inside your account — you approve the launch card, or you don't, and nothing runs.
Free to sign up · No card · Nothing launches without your approval