01 / 04
One-off mows eating project budget
Cheap recurring clicks and high-value design projects in one campaign means the budget chases volume, not margin.
Google Ads for Landscaping
Landscaping sells two businesses: projects and recurring maintenance. AnvilAds builds campaigns for both from your site — design and install work, lawn care programs, seasonal cleanups — and adjusts with the calendar, every change arriving as an approval card first.
The searches that matter
These are the kinds of searches the agent builds campaigns around for this trade — grouped by intent, matched to your services, and refined once your account data comes in.
Where the money leaks
01 / 04
Cheap recurring clicks and high-value design projects in one campaign means the budget chases volume, not margin.
02 / 04
Spring cleanups, summer installs, fall cleanups — demand arrives in waves. Static campaigns advertise last season's work.
03 / 04
Ads showing outside your service area book jobs your crews lose money reaching — every click paid for.
04 / 04
Without calls matched to campaigns, you can't tell whether ads fill the maintenance route or just the phone.
How it works
01
The agent reads your site — your services, your areas, your offers — and, once you connect it, your existing Google Ads account.
02
Structure, keyword themes, and ad copy drafted from your own pages, in your voice — never generic filler.
03
Campaigns, budgets, bidding, keywords, and copy on one card. Edit anything, reject anything — nothing exists in Google Ads until you say go.
04
Launched through the Google Ads API and watched for 14 days. After that, nightly optimization — and every change it wants comes back as an approval card.
The launch card
sample card · yours is built from your site, your services, your budget
The product
Design-build work and recurring maintenance get their own campaigns and budgets at the plan stage.
The agent watches daily and proposes seasonal campaign moves as approval cards before the wave hits.
Campaigns planned around the neighborhoods your routes actually cover.
Calls and estimate requests matched to the exact campaign, so spend follows booked work.
Launches, bids, and budgets change only when you approve the card.
Guided LSA setup in the dashboard for covered categories, with leads live once you are running.
Your dashboard also includes a guided setup for Google's Local Services Ads — the pay-per-lead ads at the very top of search — with an eligibility check against Google's category list and a checklist that stays saved.
Pricing
Pay as you go with credit packs, or take an Unlimited plan. Your ad spend is always paid by you, directly to Google.
Founding BetaFIRST 20
First 20 customers only. $249/mo locked for life — every feature included.
$249/mo
RegisterFree account first. Activate Founding Beta from Billing inside — $249/mo, locked for life.
Credit pack
$25 one-time
125 credits · covers $125 of ad spend
Credit pack
MOST POPULAR$100 one-time
550 credits · covers $500 of ad spend
Includes 50 launch bonus credits
Credit pack
$500 one-time
3,000 credits · covers $2,500 of ad spend
Includes 500 launch bonus credits
Credit pack
$1,000 one-time
6,250 credits · covers $5,000 of ad spend
Includes 1,250 launch bonus credits
Launch offer: bonus credits on the $100, $500, and $1,000 packs, applied automatically at checkout.
Prices shown before processing fee. A processing fee is added at checkout to cover card processing — it recovers what the card networks charge us, nothing more.
All sales are final. No refunds — see Terms.
FAQ
Anything else, ask Anvil AI in your dashboard — or write to support@anvilads.com.
Yes. Campaigns are structured per service line, and the agent proposes seasonal emphasis changes as approval cards — you approve the shift before budgets move.
Then the plan says so: campaigns and budgets are built around the work you approve on the launch card, and anything outside it does not run.
They are Google's own new-account promotion, not AnvilAds credits. If your Google Ads account is new, Google matches part of your early spend with ad credit — spend in your first 60 days and Google adds credit back, in tiers up to $4,500. Google sets the amounts and terms; the credit lands in your Google Ads account.
Campaigns are planned around your stated service area and drafted from your site; the areas are part of the plan you review before launch.
Pay as you go with credit packs from $25 — credits are $0.20 each, never expire, and the agent burns 1 credit per $1 of ad spend it manages (0.75 per $1 past $10k/mo, 0.5 past $50k). Or Unlimited at $499/mo with up to $10,000/mo in spend included and no credits burned. The first 20 Founding Beta members pay $249/mo locked for life. Your ad spend itself is always paid by you, directly to Google.
Never. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too. You can edit anything on the card, reject it, or pause everything with one click.
Sign up free. The agent reads your site and drafts your first ads inside your account — you approve the launch card, or you don't, and nothing runs.
Free to sign up · No card · Nothing launches without your approval