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Emergency intent, wasted
A burst-pipe searcher books the first credible ad they see. Slow, generic campaigns lose those calls to whoever shows up sharper.
Google Ads for Plumbers
Plumbing searches are emergencies. AnvilAds builds campaigns from your site and services — drains, water heaters, repiping, emergency calls — aimed at the searches people run with a phone in one hand and water on the floor. You approve every launch; the agent watches daily and reports every morning.
The searches that matter
These are the kinds of searches the agent builds campaigns around for this trade — grouped by intent, matched to your services, and refined once your account data comes in.
Where the money leaks
01 / 04
A burst-pipe searcher books the first credible ad they see. Slow, generic campaigns lose those calls to whoever shows up sharper.
02 / 04
Broad keywords wander into DIY fixes, parts shopping, and how-to searches. The clicks are cheap because they were never buyers.
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If calls are not recorded and matched to campaigns, the ads that fill your board look the same as the ads that burn your budget.
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Plumbing demand does not keep office hours. Unwatched accounts spend the same at 2 PM and 2 AM, ready or not.
How it works
01
The agent reads your site — your services, your areas, your offers — and, once you connect it, your existing Google Ads account.
02
Structure, keyword themes, and ad copy drafted from your own pages, in your voice — never generic filler.
03
Campaigns, budgets, bidding, keywords, and copy on one card. Edit anything, reject anything — nothing exists in Google Ads until you say go.
04
Launched through the Google Ads API and watched for 14 days. After that, nightly optimization — and every change it wants comes back as an approval card.
The launch card
sample card · yours is built from your site, your services, your budget
The product
Emergency, drain, water heater, and repiping campaigns drafted from your own pages and service area.
Launches, bids, and budgets change only when you approve the card. Pause everything with one click.
Calls and form fills are recorded server-side and matched to the exact campaign, so the agent optimizes on booked jobs.
Connect an existing account and every ad gets a grade, with the fix list in order.
Daily checks flag suspicious invalid-click patterns in your dashboard and the morning report. Alerts only — acting on them stays your call.
A guided LSA setup with an eligibility check and a saved checklist; your campaigns, verification status, and leads show live in the dashboard.
Your dashboard also includes a guided setup for Google's Local Services Ads — the pay-per-lead ads at the very top of search — with an eligibility check against Google's category list and a checklist that stays saved.
Pricing
Pay as you go with credit packs, or take an Unlimited plan. Your ad spend is always paid by you, directly to Google.
Founding BetaFIRST 20
First 20 customers only. $249/mo locked for life — every feature included.
$249/mo
RegisterFree account first. Activate Founding Beta from Billing inside — $249/mo, locked for life.
Credit pack
$25 one-time
125 credits · covers $125 of ad spend
Credit pack
MOST POPULAR$100 one-time
550 credits · covers $500 of ad spend
Includes 50 launch bonus credits
Credit pack
$500 one-time
3,000 credits · covers $2,500 of ad spend
Includes 500 launch bonus credits
Credit pack
$1,000 one-time
6,250 credits · covers $5,000 of ad spend
Includes 1,250 launch bonus credits
Launch offer: bonus credits on the $100, $500, and $1,000 packs, applied automatically at checkout.
Prices shown before processing fee. A processing fee is added at checkout to cover card processing — it recovers what the card networks charge us, nothing more.
All sales are final. No refunds — see Terms.
FAQ
Anything else, ask Anvil AI in your dashboard — or write to support@anvilads.com.
Yes. The plan stage groups campaigns by buyer intent — emergency searches behave differently from planned work like water heater installs — with the budget split shown on the launch card before you approve.
The first build happens in one sitting: sign up, give the agent your URL, review the draft ads, approve the launch card. New Google Ads accounts are created during onboarding if you need one.
They are Google's own new-account promotion, not AnvilAds credits. If your Google Ads account is new, Google matches part of your early spend with ad credit — spend in your first 60 days and Google adds credit back, in tiers up to $4,500. Google sets the amounts and terms; the credit lands in your Google Ads account.
Yes — connect it and the agent reads the last 14 days, grades your ads, and only then proposes changes, each one as an approval card.
Pay as you go with credit packs from $25 — credits are $0.20 each, never expire, and the agent burns 1 credit per $1 of ad spend it manages (0.75 per $1 past $10k/mo, 0.5 past $50k). Or Unlimited at $499/mo with up to $10,000/mo in spend included and no credits burned. The first 20 Founding Beta members pay $249/mo locked for life. Your ad spend itself is always paid by you, directly to Google.
Never. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too. You can edit anything on the card, reject it, or pause everything with one click.
Sign up free. The agent reads your site and drafts your first ads inside your account — you approve the launch card, or you don't, and nothing runs.
Free to sign up · No card · Nothing launches without your approval