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Paying for the wrong searches
Loose keywords pull in renters, DIYers, and people pricing a single shingle. Your budget goes to clicks that were never going to book a job.
Google Ads for Roofers
AnvilAds reads your roofing site — your services, your service area, your offers — and builds Google Ads campaigns around the searches homeowners run when a roof is leaking or a replacement is due. You approve the launch card; the agent launches, watches for 14 days, and keeps optimizing behind approval cards.
The searches that matter
These are the kinds of searches the agent builds campaigns around for this trade — grouped by intent, matched to your services, and refined once your account data comes in.
Where the money leaks
01 / 04
Loose keywords pull in renters, DIYers, and people pricing a single shingle. Your budget goes to clicks that were never going to book a job.
02 / 04
When weather hits, demand spikes for days, not months. Accounts that are not watched daily miss the surge or keep spending after it passes.
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Without call and form tracking matched back to campaigns, you cannot tell a $40 lead from a $400 one — so the budget never learns.
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Other roofers bid on your company name, so past customers and referrals land on a rival's ad first. Most owners never see it happen.
How it works
01
The agent reads your site — your services, your areas, your offers — and, once you connect it, your existing Google Ads account.
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Structure, keyword themes, and ad copy drafted from your own pages, in your voice — never generic filler.
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Campaigns, budgets, bidding, keywords, and copy on one card. Edit anything, reject anything — nothing exists in Google Ads until you say go.
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Launched through the Google Ads API and watched for 14 days. After that, nightly optimization — and every change it wants comes back as an approval card.
The launch card
sample card · yours is built from your site, your services, your budget
The product
Your services and service area become the campaign structure — replacements, repairs, storm work — drafted from your own pages.
Every launch, bid change, and budget move arrives as a card and waits for your yes.
Already advertising? Connect your account and the agent grades every ad, then lists the fixes in order.
Server-side tracking ties calls and form fills back to the exact campaign, so optimization follows booked jobs.
A daily check flags suspicious invalid-click rates and volume spikes in your dashboard and morning report. Alerts only — you decide what to do with them.
A guided LSA setup in your dashboard — eligibility check, saved checklist — and your LSA campaigns and leads show live once you are running.
Your dashboard also includes a guided setup for Google's Local Services Ads — the pay-per-lead ads at the very top of search — with an eligibility check against Google's category list and a checklist that stays saved.
Pricing
Pay as you go with credit packs, or take an Unlimited plan. Your ad spend is always paid by you, directly to Google.
Founding BetaFIRST 20
First 20 customers only. $249/mo locked for life — every feature included.
$249/mo
RegisterFree account first. Activate Founding Beta from Billing inside — $249/mo, locked for life.
Credit pack
$25 one-time
125 credits · covers $125 of ad spend
Credit pack
MOST POPULAR$100 one-time
550 credits · covers $500 of ad spend
Includes 50 launch bonus credits
Credit pack
$500 one-time
3,000 credits · covers $2,500 of ad spend
Includes 500 launch bonus credits
Credit pack
$1,000 one-time
6,250 credits · covers $5,000 of ad spend
Includes 1,250 launch bonus credits
Launch offer: bonus credits on the $100, $500, and $1,000 packs, applied automatically at checkout.
Prices shown before processing fee. A processing fee is added at checkout to cover card processing — it recovers what the card networks charge us, nothing more.
All sales are final. No refunds — see Terms.
FAQ
Anything else, ask Anvil AI in your dashboard — or write to support@anvilads.com.
Yes. Connect it and the agent starts by reading the last 14 days — what is running, what it returned, and where money is leaking — then grades every ad before proposing anything.
During onboarding the agent walks you through creating a free Google Ads account if you need one, then drafts your first campaigns from your website. Nothing launches until you approve the launch card.
They are Google's own new-account promotion, not AnvilAds credits. If your Google Ads account is new, Google matches part of your early spend with ad credit — spend in your first 60 days and Google adds credit back, in tiers up to $4,500. Google sets the amounts and terms; the credit lands in your Google Ads account.
The agent watches your account every day and proposes changes as approval cards — including budget and campaign moves when demand shifts. Nothing changes until you approve the card.
Pay as you go with credit packs from $25 — credits are $0.20 each, never expire, and the agent burns 1 credit per $1 of ad spend it manages (0.75 per $1 past $10k/mo, 0.5 past $50k). Or Unlimited at $499/mo with up to $10,000/mo in spend included and no credits burned. The first 20 Founding Beta members pay $249/mo locked for life. Your ad spend itself is always paid by you, directly to Google.
Never. Every campaign launches from a launch card you approve, and every later bid or budget change the agent proposes comes back as an approval card too. You can edit anything on the card, reject it, or pause everything with one click.
Sign up free. The agent reads your site and drafts your first ads inside your account — you approve the launch card, or you don't, and nothing runs.
Free to sign up · No card · Nothing launches without your approval